Last week, the social media world was taken hostage by Kanye West. Yes, the Chicago-native rapper, music producer, and singer managed to not only become the topic of conversation around water coolers everywhere, but more importantly, Mr. West seized complete control over social networks, and in particular, Twitter.
Whether or not you tuned in to the MTV Video Music Awards (we all know he did), many of you are familiar with the media-sensationalized Kanye tirade in which “The College Dropout” interrupted pop singer Taylor Swift during her acceptance speech for “Best Female Video.” What you may not be familiar with is social media explosion that subsequently occurred as a result of Mr. West’s profession of love for Beyonce’s “Single Ladies” video.
I, along with the rest of the TriplePoint team, have spent a good deal of time figuring out the best way to utilize social media to spread client and industry news. In order to adapt to the changing landscape of media, we “PR folk” are constantly seeking the best methods for distributing such news and having it reach the masses. Over the last year, Twitter has emerged as a leading source of news information, and the @TriplePoint feed continues to deliver the latest news on not only our clients, but the gaming industry on the whole, as well as other social media trends, insights, etc. From my observations, the opportunity to reach audiences on Twitter was greatly inhibited last week by the eloquent phrase, “I’ma let you finish, but…”