TriplePoints of Interest – Week of April 13

Welcome back to our snippet of the top news in tech and games this week! The burning question this week is, of course, who has pre-ordered an Apple Watch? Sound off in the comments!

Will the Apple Watch disrupt both the tech AND fashion world?

The Apple Watch craze is in full force clocking in at over 1 million pre-orders, according to USA Today. The Verge has already identified 3rd party accessory manufacturers creating battery life solutions for the watch without any evidence of whether or not the Apple Watch’s battery life is too short. Analysts are already examining the Apple Watch’s potential to disrupt the fashion world, according to Business Insider, warning well-known watchmakers like Fossil and Movado of the threat they may pose.

Old Spice made a game, and not the usual kind you’re thinking of

Twitch Plays Pokémon has inspired Old Spice’s latest marketing campaign, Twitch Plays Old Spice. According to Daily Dot, from April 16-18, viewers will be asked to write in the chat what they want the wilderness-stranded live-action (human) character to do and apparently, anything goes (someone just suggested “sucker punching” a bear, causing a Game Over)! It will be interesting to see how this campaign unfolds and if Twitch users will be as friendly as they were to Red in Pokémon Red and Pokémon Blue. This is one of many Twitch Plays Pokémon-inspired campaigns in the last year including the now-defunct Rev3Games stream, Twitch Plays Adam Sessler.

Guitar Hero is back for its 10th anniversary. Who is feeling old already?

After a years-long hiatus, Guitar Hero is back for its 10-year anniversary reissue. Engadget reports the reboot aims to make guitar playing more realistic by adding two rows of buttons at the top of the guitar and a live-action crowd that will react to the performance based on the player’s score. The game will also sport a first-person view accompanied by a live-action band on stage who will also turn and address the player, giving a feel of a real performance versus the 3rd person animated view of previous versions.

Let’s Get Digital

The ESA has revealed that retail game sales in the US are declining and digital game sales have risen 23% since 2010. According to GamesIndustry International, PC still rules the market with 62% of digital sales followed by consoles, smartphones, other wireless devices, and dedicated handhelds like the Nintendo 3DS. They also report that over 155 million Americans play games with 80% of households owning a device to play games.

It was a sad week for the Australian games industry

Australia’s last major AAA studio, 2K Australia, developer of Borderlands: The Pre-Sequel, has closed its doors and terminated all of its employees. Kotaku Australia reports that an attempt to move the Canberra-based studio to Melbourne in order to attract new talent led many high-level members to leave the company, which, Kotaku speculates, may have been a factor in the closure.

Asia has the key to the next level

Warner Bros. Interactive’s Senior Vice President of Digital Games, Greg Ballard, told GamesIndustry International about the importance of Asia and every company’s need to enter that space in order to stay competitive. He cites major Asian companies like Tencent and Nexon running major operations in the US and credits Riot Games’ success, in part, to Tencent helping League of Legends become successful in Asia. App Annie’s report showing China overtaking the US in iOS app downloads backs Mr. Ballard’s claims.

Digital games go anti-social?

Research firm, Superdata, revealed US digital game sales rose 2% to $1.01 billion in March, but social games fell 10%. GamesIndustry International reports that the firm is seeing overall interest in social games waning with more focus being put on tablets and smartphones. Superdata also advised developers to focus on building a stronger presence in Japan, where mobile revenue per paying user is three times higher than in China.

That’s all for this week! Now what will you all be playing this weekend?

Banner photo from Mashable

 

Future of Media

Some of the most forward-thinking leaders within the entertainment industry attended the Future of Media conference today at the Stanford Graduate School of Business to discuss the challenges and opportunities that lie ahead in the media industry. The discussion panels covered topics including the future of interactive entertainment, television and film, social media and news, music, and entrepreneurship within the media landscape. It seems that while the future is uncertain, business leaders and innovators within the space see a shift toward more interactive entertainment as the long-standing distinctions between creators of content and distributors of information are expected to break down.

Terry Semel shared his views and predictions for the future of the industry as the keynote speaker. Currently the Chariman and CEO of Windsor Media, Semel was previously the Chairman and CEO of Yahoo! from 2001 through 2007. Before heading Yahoo!, Semel was Chairman and co-CEO of successful entertainment giant, Warner Bros. Semel predicted that the stereotypes of “Hollywood” as the home of content creation and “Silicon Valley” as the strictly high-tech hub will break down and become irrelevant. Semel believes that these two worlds are colliding as technology companies are interacting more with media companies and vice versa. Studios are no longer in complete control since user-generated content is becoming more prevalent online along with the rapid growth of YouTube, Twitter and Facebook. At the same time, great technology needs compelling content that people will pay for in order to survive as people begin to  interact with media on portable gadgets. Semel noted that traditionally straight technology companies, such as Sony or Microsoft, will provide other services because they want to expand into the media business.

One question that kept reoccurring throughout the day was how content will be monetized in the future. Semel had a simple solution for this. He declared that companies are foolish to give away quality content for free and believes that ads should definitely be used to monetize media. He pointed out that people aren’t so averse to advertisements that contain humor, exemplified by the tradition of households across the nation tuning into the Super Bowl, in part, to be entertained by amusing ads. Semel explained that social websites such as Facebook don’t have to necessarily charge their audience for access to their platform, but they can easily earn revenue from companies that want to reach those millions of valuable eyeballs. Despite the rapidly evolving media industry, businesses are still operating to turn profits and everyone seemed to agree that content will not continue to be free forever.