Pretty, Pink and Pretty Smart: Computer Engineer Barbie’s Strides Send Girls on the Path to Silicon Valley

At this week’s American International Toy Fair, the Mattel Corporation announced Barbie’s latest career as a computer engineer. Decked out in a binary-print tshirt, leggings and sensible(ish) shoes, Barbie sports a Bluetooth headset and carries a pink laptop (with “Barbie” written in ASCII on the screen, cleverly enough). The Barbie® I Can Be…™ Computer Engineer …

Nielsen Releases “State of the Video Gamer” Report, Women Now Largest Group of PC Gamers

Nielsen Games released its fourth quarter report “The State of the Video Gamer”, which highlights consumer demographics and behavior in the video game market.  The key takeaways from the report: More sophisticated consoles such as the PlayStation 3 and Xbox 360 attract the more engaged console users, who are less likely to be watching television in …