In yet another sign that the overall mainstream perception of gamers is shifting away from the inaccurate stereotype of elementary and middle-school aged boys, the Obama campaign has placed advertising in ten EA titles. The titles are: Madden ’09, Burnout Paradise, NASCAR 09, NHL 09, NBA Live 08, Need For Speed: Carbon, Need For Speed: ProStreet, NFL Tour, and Skate. Gamers playing the titles through Xbox LIVE are subject to the billboards and stadium signage.
This advertising campaign not only shows that the Obama campaign realizes the incredible amount of players 18+ playing games, but clearly recognizes that this demographic is civically engaged (and let’s be honest, the campaign has raised enough money to utilize non-traditional advertising).
Don’t rush over to your Xbox quite yet, the advertising campaign is strategically placed in ten swing states- Colorado, Florida, Iowa, Indiana, Montana, North Carolina, New Mexico, Nevada, Ohio and Wisconsin. I wasn’t even aware that Xbox offered targeted, regional marketing on the LIVE platform, how long until we see “true” local advertising?