Earlier this week, Target announced a new nationwide game reservation program that will allow its guests to reserve notable games by purchasing a $1 reservation card.
Here’s what some outlets are saying …
“Retail chain Target is joining GameStop and Best Buy in starting a reservation program that allows consumers to reserve popular titles, according to a statement from the company. … Of course, Target isn’t the only one who incentivizes for reserving copies of games . GameStop often includes various perks for pre-ordering, such as exclusive, in-game items. Readers, what do you think of Target’s strategy?”
“Target already lets customer place preorders for video games on its website. But Thomas said it the in-store reservation program has an added benefit — it will hopefully bring shoppers into its stores more frequently. They can come into its stores to make the reservation, to pick up the game when it’s released, and then again to use the gift card.”