BlizzCon 2016

The Brand Benefits of Publisher Conventions – BlizzCon

Conventions and the video game industry go hand-in-hand: there’s the Penny Arcade Expo (PAX), Germany’s Gamescom, Comic-Cons, and more. Other than QuakeCon (and EA Play this year), it’s rare for publishers to host their own consumer-facing “mega event.” Most companies like Capcom, Ubisoft, and Nintendo share the stage and make special reveals during E3 (which …

Twitch Prime

TwitchCon 2016: Amazon’s Growing Twitch Presence

The content creator market is maturing and growing. Bigger and more established companies are beginning to see the value in investing in the space, and nowhere was that more apparent than at TwitchCon 2016. For the second annual event, TwitchCon relocated to San Diego and we began to see Amazon’s impact on Twitch start to …

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TriplePoints of Interest – Week of April 25

Big steps are being taken in the games industry as the market expands into film and sports. Blizzard celebrates the launch of Whispers of the Old Gods with impressive player numbers, Valve and Lionsgate partner up, and ESL starts its own channel for eSports fanatics. Meanwhile, NBCUniversal is getting ready to add some Pandas and …

The-Witness

TriplePoints of Interest – Week of February 1

Following the highly anticipated release of Jonathan Blow’s The Witness, we finally dig into the outstanding first week numbers! In other major news, Glu Mobile looks to recover from a shaky 2015 financial report, while Blizzard’s Hearthstone shakes up the game with new game modes and more deck slots!