BlizzCon 2016

The Brand Benefits of Publisher Conventions – BlizzCon

Conventions and the video game industry go hand-in-hand: there’s the Penny Arcade Expo (PAX), Germany’s Gamescom, Comic-Cons, and more. Other than QuakeCon (and EA Play this year), it’s rare for publishers to host their own consumer-facing “mega event.” Most companies like Capcom, Ubisoft, and Nintendo share the stage and make special reveals during E3 (which …

TriplePoints of Interest – Week of September 5

This week in TriplePoints of Interest includes gaming highlights from the 2016 Apple press conference, Sony unveils the new PlayStation 4 Pro, World of Warcraft: Legion sells more than 3.3 million copies in 24 hours, and several major North American esports organizations formed the Professional Esports Association.

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TriplePoints of Interest – Week of April 25

Big steps are being taken in the games industry as the market expands into film and sports. Blizzard celebrates the launch of Whispers of the Old Gods with impressive player numbers, Valve and Lionsgate partner up, and ESL starts its own channel for eSports fanatics. Meanwhile, NBCUniversal is getting ready to add some Pandas and …