TriplePoint LA and SF made a trek to the great Northwest this week – not, however, in homage to the TP-admired classic Oregon Trail, but rather to attend LOGIN 2011, the growing, Seattle area-based online games conference.
On our agenda:
- Moderate not one but two panels,
- Demo the slew of Paradox Interactive titles nominated for The Escapist’s Extra Credit Innovation Awards,
- And learn about and discuss the latest innovations and trends in the increasingly complex online games space.
With panels and lectures in the Social, Monetization and Business tracks there were many relevant learning opportunities on offer, including two panels moderated by our own Quinn Wageman. Game Discovery – Being Found in a World Filled with Games drew some deep thoughts on this emergent user acquisition strategy from a panel which included experts from IMVU Inc., Summerlight, 5th Planet Games and our client Sometrics, while So You Built Your Game, Now What? — Fast-tracking Your Online Game to Success tied together various methods of growing, maintaining and monetizing online games, with some choice contributions from our clients Rixty and AltEgo and representatives from GameAnalytics and RightScale.
For those looking for a gamebreak during the conference, TriplePoint was also on hand to support and demo the Paradox Interactive titles up for various Innovation Awards. Drumroll please, the nominees were:
- Magicka for Innovation in Game Design and Most Unbelievably Awesomely Fun
- Mount & Blade: With Fire and Sword for Most Unbelievably Awesomely Fun and the LOGIN Special Award for Innovation in Multiplayer
- Cities in Motion for the Genre Buster Award
There were many great titles up for awards and competition was fierce, but Magicka walked away with the highly coveted Most Unbelievably Awesomely Fun Award. Accepting the award on behalf of Paradox and Magicka’s developer, Arrowhead Game Studios, was TriplePointer David Martinez (video of acceptance speech forthcoming!).
All said, it was an action-packed time for TriplePoint and we look forward to LOGIN 2012!