How to Leverage Content Marketing for PR

Developing a consistent and useful content campaign is time-consuming, but it’s a non-negotiable for today’s marketers that want to amp up search results and engage potential customers with thoughtful blogs, webinars and whitepapers. To make the most of this hard work, marketers can “double-dip” by leveraging the content development process for another element of the …

Spearhead Games streams Tiny Brains on Twitch during PAX Prime.

Video Killed the Game Review Star

Digital media is changing the process of selling and buying in almost every industry. With reviews, peer ratings, articles, social media, special deals and more, there is a growing wealth of content for consumers to peruse before making a purchase. Video games are no different, and across the board we’re finding that video content has …

Fast moving startup founders take the stage at "The Battle for the Marketing Cloud" event.

5 Takeaways from The Battle for the Marketing Cloud Event

On Tuesday we helped our friends at DoubleDutch put on a panel discussing what’s next in marketing technology and how startups can capitalize on the skyrocketing CMO tech budget. The event was called “The Battle for the Marketing Cloud,” and it was a hit! CEOs from DoubleDutch (social events platform), KISSmetrics (data analytics), Traackr (influencer …

Playstation 4 display at E3 2013

Think Again: Mobile Will Not Kill Console Games

For the past two years, media, publishers and players have been talking about the shift in the gaming industry from console to mobile. Console revenues are starkly declining as mobile revenues and players inversely increase. I think they are missing the point. Sure, mobile is shaping up to be a goliath $9 billion industry and …