Get Your Life In Order With 6 Web Apps

Though many people believe that the web is an ever-growing distraction, many startups have popped up that are seeking to do the direct opposite. In fact, I’ve found that there’s a large crop of great websites that exist to focus your time, bringing peace and harmony to the maelstrom of tweets and Facebook updates that are your digital life. By investing a little time into them, these web apps could easily win you back hours of your time – they have for me.

Get Organized

WorkFlowy (free) is a devilishly simple task organizer built on the principle of the bullet-point. Type in something, then create subcategories for each element. For example, you could create a ‘Personal’ point, then create sub-points for each part of the house – say, ‘dog,’ ‘food,’ ‘housekeeping’ and so on. Then you can separate that entirely from a ‘Professional’ category – breaking down into different categories and clients. You can hashtag different yet thematic points and search through your entire WorkFlowy account. Furthermore, you can minimize everything and focus on one specific point – and break that one down too.

Todoist (free, $49 for premium) is also a similar yet slightly more powerful task manager – with the ability to create reminders and color-code your life’s travails.

Get Help

FancyHands and Zirtual are two options for buying the time of reliable personal assistants, with prices ranging from a few tasks a day to a dedicated assistant that you can phone and text to get things done. While many people will say ‘what do I need an assistant for?’ having one around can help delegate tasks that you otherwise would spend hours of your day on. For example, I have used FancyHands to get a very deep understanding of what particular writers have covered over the extent of their working lives – making me better at pitching and a more pleasant PR person to work with.

Quora is a question-and-answer community – like an adult version of Yahoo! Answers, and a very reliable way of having knowledgable and relevant people answer queries related to very specialist subjects. Furthermore, questions often pop up on Google Alerts – meaning that if you’re really curious about a particular company, someone will invariably join in and help you out.

Get Connected

GetHuman is at its most basic a directory of the quickest ways to get through to a human at big companies. It has now matured into a service that will actually wait on hold for you and call you when the other party is on the line. For anyone who has had to cancel or change their phone service, this is heavenly.


Organic Twitter Buzz Beats All

  1. Organic vs. non-organic buzz – Celebrities (and ordinary players) create both types of buzz for Temple Run. Non-organically speaking, they simply tweet their score using the in-game prompt. Organically speaking, they go out of their way to create original content.

    Free PR tipAll mobile games should have a social media sharing element integrated in some way because, put simply, people love to brag. Who better to broadcast your skills and high scores to than a horde of Twitter followers? If it’s quick and players don’t have to log out of the game to use it, players will be more likely post a score. Also, if they use the prepared message that’s auto generated, the product’s positioning is conveyed to an audience exactly as intended. This may then in turn lead to more organic conversations down the line and organic buzz gives more tangible, relatable validity.

    Why is organic chatter is the best kind of chatter? Especially among celebrities with a fan following?

    Celebrities use Twitter to inform their fans about everything – what they’re doing, where they’re going, when they’re performing, and most relevant here – what games they’re playing. Often times, they’re playing incredibly popular mobile games, Temple Run not being an exception. Temple Run has made waves with players through its viral features and “just one more run” gameplay and it’s an interesting case study to examine some of the celebrity chatter about it—just try and beat LeBron James or Mary J. Blige’s high score!

    Celebs are starry-eyed when talking about Temple Run, and if you pay close attention, they’re “talking” about the game in two different ways: (1) non-organically reporting their score with the in-game prompt and (2) organically tweeting new content.

    Non-organic (boring ole) buzz

  2. Share
    I got 1,042,734 points while escaping from demon monkeys in Temple Run. Beat that!
    Wed, Feb 01 2012 03:35:07
  3. Share
    I got 7,740 points while escaping from demon monkeys in Temple Run. Beat that!
    Sun, Feb 12 2012 04:37:29
  4. Reporting high scores to fans/followers is made possible with the tweet icon that presents itself after you’ve completed a temple run. The button makes it easy and quick to share your score with friends, which takes no effort as the tweet is auto-generated for the player with their score and a taunt inserted. The reach of a celebrity’s tweet is further extended when fans retweet to their followers, giving the game buzz legs and longevity. The tweet below from NBA star “King”LeBron James had 50 retweets and favorites. In addition, 3 million followers could equal 3 million potential impressions, and they may in turn also go download Temple Run.

  5. Share
    I got 1,032,164 points while escaping from demon monkeys in Temple Run. Beat that!
    Mon, Jan 23 2012 02:26:19
  6. Though this type of social buzz is great, there is better…

    Organic (from the horse’s mouth) buzz

    Conversational chatter also exists among celebrity Temple Run players and it has even longer legs than auto-generated score updates. For example, soccer star Tom Cleverley’s tweet had 50 retweets and 27 favorites, and Wayne Rooney’s tweet had 50 for both forms of feedback.

  7. Share
    Only gone and smashed 12.1 mil on temple run!
    Tue, Feb 28 2012 10:13:46
  8. Share
    4.5 million on temple run. Pogba young @tomclevz23 and welbeck beat that.
    Mon, Feb 06 2012 14:47:05
  9. Share
    Wow just got 12.5 million on temple run @tomclevz23
    Tue, Feb 07 2012 08:54:32
  10. This kind of conversation is pure product promotion without sounding like it. (AKA: PR gold.) It’s actually integrated into the discussion and looks natural, not “in your face” promotional. Not only do celebrities challenge each other’s scores, they vent their frustrations about the game…

  11. Share
    Man I am bad at temple run going to throw this phone at te wall
    Wed, Feb 29 2012 09:20:10
  12. Their love…

  13. Share
    Man I’m seriously addicted to #TempleRun #GameApp
    Mon, Jan 16 2012 02:51:06
  14. And they even use it as a pick up line…

  15. Share
    Hey baby I broke 3 million on temple run wanna make out?
    Fri, Feb 10 2012 18:01:19
  16. Temple Run social buzz isn’t exclusive to Twitter either, check out the Instagram photo above — think you can beat Justin Bieber’s high score?

    Temple Run has made enough of an impact on these celebritiesthat they’ve actually gone out of their way to write original content about it -not just send out the preset tweet. You cantell this content is uniquely/organically from the celebrity because you can see where the tweetsoriginated. When tweets come from the in-app option, it says so. However, the original tweets (shown here) were sent via Blackberry, iPhone, Twitter, etc. Long story short, Temple Run is interesting enough to generate organic buzz among celebrities, and, whatever this is…

  17. Share
    I done messed around and played Temple Run on the toilet and my legs went to sleep. Smh
    Thu, Feb 23 2012 08:16:08
  18. Organic buzz is important,especially when it comes from someone with a large following, but no matter the reach, it gives additional validity to the product you’re promoting without outright promoting it. It’s getting the product name out easily and when you have celebrities tweeting, their posts will most likely have legs, get “favorited” and retweeted many times over, exponentially increasing viral reach.

    Thanks to Storify for making this blog post pop.

    Imangi (Temple Run developer) is a TriplePoint client.

Goshi Makes You Fall in “Hub” with New Approach to Local Mobile Shopping

This week, Goshi, a new mobile app developed by Chad Lomax and Jack Eisenberg of TriplePoint client MapDing, Inc., launched on the App Store.  While utilizing new and emerging technology to enable the buying and selling of items is not in itself a new concept, the team at Goshi has created a unique way for users to create their own local marketplaces  – “the hub.”

The process of buying and selling an item using Goshi is rather simple: take a photo of any item with your iPhone, describe the item, add a price and then post it to a Goshi hub – local areas such as coffee shops in which Goshi users can congregate to exchange the items being sold.

TechCrunch notes, Goshi aims to “disrupt Craigslist” – taking advantage of the iPhone geo-location and photo-taking capabilities to create a much more personal way for users to engage in item exchanges. While the process of selling items using web-based services can often be cold and impersonal, Goshi connects users based not solely on the item being sold itself, but rather shared interests and popular destinations where people would organically meet as part of their daily life.  For example, one looking to sell art using Goshi can sell their paintings to other art enthusiasts who frequently gather at specific places such as the aforementioned coffee shop.  As NBC Chicago points out, Goshi “sounds like a good idea to get like-minded people with shared interests paired up to buy stuff.”

A product born out of Excelerate Labs in Chicago, Goshi has partnered with ten local coffee shops for its initial push out of the gate in Chicago.  If you’d like to see hubs in your city next, contact the team at

You can try out Goshi for yourself here.

Pando and TriplePoint Turn ‘Net Numbers Into News

One of the most daunting and exciting tasks in media relations is having data dropped on your doorstep. While on one hand it’s a treasure trove of thousands of datapoints, it’s also a treasure trove of thousands of data points. 

Intensity map: National Download Rates

In this case, Pando Networks, a provider of content delivery solutions for popular free-to-play games such as Riot GamesLeague of Legends and Turbine‘s Lord Of The Rings Online worked with TriplePoint to synthesize download speeds and completion rates (how many downloads were completed) into a story to tell the press.

The challenge was simple – how do you take a bunch of numbers and turn it into a narrative?

The story turned out to be one focusing on the disparity in connection speeds across the USA. TriplePoint worked with Pando to understand the data and tell the story to the media – both the technology press who would understand the implications of broadband connectivity across the US, and a games press that understands readers are consistently being made to download 5 or 10 gigabyte games. Creating more than simply a release and calling down, TriplePoint created interactive intensity maps using Google Fusion Tables to visualize millions of datapoints in a second.

To say the story was a success is an understatement. A games press thoroughly entrenched in digital downloads appreciated the commentary on an issue that many users understood – notably Kotaku,  Gamasutra, IndustryGamers, Joystiq, and ZAM. The business and technology press understood the significance too – including BetaNews, Forbes, Gizmodo, NPR Marketplace Tech Report and TechCrunch to name a few.

Better yet, this is just the beginning. Pando, after all, is a global company…

Google Plus: The Facebook Killer?

Google Plus recently got its ten millionth user—yes that’s million, with an ‘m’—which is pretty insane, considering it’s only been around for a couple of weeks.  Based on its astronomical growth, it would appear that it could really live up to its reputation as the Facebook Killer, becoming the dominant social network in just a few more weeks.  There’s a problem with this theory, though. I’ve noticed something strange about Google Plus users: they’re willing to fight and claw their way onto the network, but once they get there, they just sort of…stop.  Google Plus is currently the hip place to be (probably because of the air of exclusivity that Google constructed around it), but once there, nobody really does anything.  Users might update a profile picture and post a single smug status, reveling in their position as an early adopter, but after a day or two most will simply forget about it.  Everyone wants to have an account, but nobody particularly wants to use it.   Continue reading Google Plus: The Facebook Killer?

TriplePoint Changes Lifestyles With Fitango

While many of us have forgotten about our New Years Resolutions, those that have stuck by them have used many different methods – including TriplePoint client Fitango, a social lifestyle marketplace based in New York built for buying the means to complete your goals. Founded in December by Dr. Dovik Biran, they’ve grown from selling plans to complete marathons, detox and lose weight to teaching language courses with Berlitz, parenting and making wedding favors.

They just launched the planbuilder, too – anybody can create their own Actionplans to share with their friends for free or sell to the general public with Fitango’s help.

And with TriplePoint‘s help, Fitango launched in December with a bang, with pieces from LifeHacker, Mashable and CNET to name a few. Crain’s New York Business soon profiled them in their ‘One Promising Idea’ series, and TechCrunch liked them so much that they ran not one, but two separate pieces on them in as many months. It wasn’t just the cream of the tech crop who had interest, either – Business InsiderWoman’s Day, SheKnows and WCBS all enjoyed Fitango’s work. Then again, so did ReadWriteWebVentureBeat and WIRED.

Parinda Muley, Fitango’s VP of Business Development, had this to say: ” TriplePoint have helped Fitango tremendously in featuring our company in the most appropriate publications.  They’re quick, efficient, and they deliver. I would highly recommend them to any company looking to increase its market visibility.”

Gamification Summit 2011: Life’s a Game, Learn to Play

The first annual Gamification Summit (January 20–21, San Francisco) lived up to the excitement surrounding the sold out event by attracting four hundred attendees and bringing together thought leaders in the tech, business and digital frontiers. Gamification, or the use of game elements outside the gaming world, is seen as an emerging trend, but has actually been around in various forms since the 19th century. As long as there have been rewards like “buy one, get one free” and spelling bee competitions to promote learning, gamification has been motivating people to unlock their potential through games. The GSummit was headed by Gabe Zichermann, an entrepreneur who literally wrote the book on gamification. He headed up the summit festivities wearing green, his trademark power color, and led the speakers in discussions including the challenges of using gamification as a business tool, games’ power to motivate people and upcoming trends in gamification for 2011.

It was a full house during the Summit’s opening panel

Several key takeaways include:

  • Gamification is not about the game mechanics used, but the experience players have
  • The term gamification will disappear when the technique becomes part of the standard toolkit for business marketing
  • It’s essential to know your market and what satisfaction that demographic is looking for from the gamification experience
  • Modern audiences seek meaningful challenges, anyone can make a game, but it’s more effective to exercise people’s creative and learning capacity
  • There is no game that does not teach (this inspired wild applause)
  • There isn’t anything you can’t gamify, including taxes and calculus lessons
  • Even Jay-Z applied gamification to promote his book launch, Decoded, with a world-wide treasure hunt

The workshop gave attendees the chance to test their gamification projects on peers

The second day of the Summit was a workshop that taught participants how to use gamification effectively and avoid spraying random rewards and points systems around the internet without engaging anyone. Gamification is labeled a “digital drug” because it stimulates humanity’s base instinct to compete and meet challenges. When used in meaningful ways, gamification can unlock people’s potential to improve society and themselves.

Additional coverage of the Summit:

Venture Beat

Bloomberg Businessweek

From Glutes to Glory: Bonobos Raises $18.5M In Capital, Media Profile

There are many problems a business can solve – never forgetting to buy your pet food or trying to lose weight, for example, but few take as anatomical a view as Andy Dunn, Co-Founder of new TriplePoint client Bonobos, who realized a core, under-served market in fashion:


Sure, men’s fashion has been around for quite some time, but in a reasonable price-range it’s not been a great experience shopping for clothing for your average man. Enter the ninjas, an elite customer service corps and the 85% self-made and 15% curated Bonobos shopping experience – free shipping both ways, easy returns and an ethos of making the customer ecstatic versus merely ‘happy.’

This ethos eventually (it’s only three years since Andy founded it with his Stanford Business School roommate Brian Spaly) – attracted a significant $18.5m investment led by Accel Partners and Lightspeed Ventures – as well as significant media attention, with pieces by The New York Times, Crain’s New York Business, Mashable and VentureBeat amongst others. All within the first day.

Bonobos is a fascinating story that, at one point, made me search for a thesaurus to describe the particular qualities of their legendary fit – and proof that even if people tell you your idea’s impossible, you can prove them wrong – and mention the humble derrière with regularity.

Fantasy University Opens – Schools Facebook Gaming

Too late for back-to-school news?  We don’t think so.

Facebook – meet Fantasy University, the latest project from veteran development team Simutronics.  Since 1987, Simutronics has been entertaining millions with games such as GemStone IV, the longest-running commercial MUD in the world.  If CEO David Whatley and company could turn text-based games into entertainment enjoyed by millions, imagine what they could do with Facebook.  Ladies and gentlemen, welcome to Fantasy University.

Fantasy University combines snarky humor, endless pop culture references, and the FUBAR (the game’s form of virtual currency) with solid, RPG gameplay.   Facebook, a platform that has been subject to mounting criticism by gaming journalists (and sometimes ignored altogether), is now host to emomancers,  slackninjas, mathemagicians, cheermongers, and dodgebrawlers.

There’s plenty to say about F.U., but sometimes game art speaks louder than words.

We’ll be playing right along with you – don’t be late for school!

(“Facebook Credit” – get it?)

Congratulations Jambool – The Future of Virtual Currency at Google with Social Gold

By now, you’ve most likely heard the news, but it is never too late to send congratulations over to our client, Jambool, whose virtual economy platform Social Gold has received plenty of attention over the past year – most recently after Jambool’s acquisition by Google.  As the social gaming and virtual goods industries continue to grow,  we look forward to seeing what our talented friends at Jambool can come up with next at Google.

Oceanopolis Making Waves and Offering Real World Rewards for Virtual Play

This week, the folks at Greenopolis are proud to unveil Oceanopolis, a new social game on Facebook that offers an innovative approach to recycling and conservation – make it fun and rewarding through the vehicle of social gaming!

Referred to by TechCrunch as a “Facebook Game With a Mission,”   Oceanopolis combines the engaging experiences found in today’s top social games with real world calls-to-action for recycling and conservation of natural resources.  With the ultimate goal of building a long-term sustainable community, Oceanopolis players are encouraged to maintain their environment through the in-game actions of converting waste into treasure by recycling. The team over at Greenopolis have done a fantastic job in summarizing what players can expect when the game, currently in open beta, receives a full rollout in the coming weeks.

Oceanopolis is not your standard social game,  as it connects the real world with the virtual world by offering  real life rewards for in-game actions such as retrieving and recycling plastic and glass bottles, steel and aluminum cans and cardboard boxes. Since 2008, Greenopolis, a subsidiary of Waste Management, the largest recycler in North America, has developed new ways for consumers to participate in acts of recycling and conservation.  Through blogging on and by physically bringing in recyclables to on-street Greenopolis Recycling Kiosks, people have been able to collect points in exchange for their efforts in fighting pollution and promoting conservation.  These points can now be combined with those earned by playing Oceanopolis and redeemed for rewards or discounts from thousands of restaurants, theaters and other retail establishments.

The Greenopolis team, currently at Casual Connect, is celebrating the Oceanopolis beta launch with a Twitter event which started yesterday and will continue into tomorrow.  The Greenopolis Foundation will donate $1 for the first 25,000 people who tweet the following message during the three days of Casual Connect:

“Make waves. Fight ocean pollution with #Oceanopolis”

All proceeds will go to Ocean Aid, a 501c3 non-profit that will fund research into pollution-filled ocean gyres through an annual benefit concert.  Every person who tweets the message will also be entered to win two tickets to the Ocean Aid concert.

We hope you will join in the cause to raise ocean awareness through social gaming and check out the game for yourself at

Recipe for an E3 PR Spectacle: Jessica Chobot, Frederik Wester and a Hair Clipper…

The Electronics Entertainment Expo (E3) is one of those rare trade shows where with a little bit of effort, the stars can align to produce something spectacular.  With nearly every major company in the gaming industry vying for attention at the show, breaking through the clutter and noise of the West and South Halls is no small feat.  It requires thoughtful planning, timely execution and well, a CEO who is willing to shave his head to fulfill a bet.

Continue reading Recipe for an E3 PR Spectacle: Jessica Chobot, Frederik Wester and a Hair Clipper…

Fishing with Peter Drucker – Lessons Learned in Public Relations

Fishing.  One may call it a sport.  Another may call it a hobby.  Regardless of how it may be classifed, fishing is an activity that requires great patience, dedication, and knowledge of  the creatures one is in pursuit of and the environment which they inhabit.

Perhaps a deceased master of management practices does not serve as the ideal fishing companion, but this past weekend, the late Peter Drucker tagged along in spirit on my initial fishing endeavor of the 2010 season.  The first official weekend of spring presented a prime opportunity to gather my fishing rod and head down to the lake in hopes of snagging the big one.

After baiting my hook and casting my line, I sat on the dock of Carnegie Lake and perused through the 392 pages of Drucker’s 1954 TriplePoint cult classic, The Practice of Management.  Having spent a larger portion of the past few weeks reading and digesting the book (I am not alone), I searched for anything particularly motivating as I waited for signs of life to surface from the vast body of water that lay in front of me.

Continue reading Fishing with Peter Drucker – Lessons Learned in Public Relations

PlayDead, Press Play and Pilestræde Street: The Most Talent Per Square Inch In Copenhagen

While the Media Monkeys and their Junky Junkies will laud praise upon Silicon Valley developers, they’ve been missing out on the development of two of the most original and fascinating indie games of the year. Both of them were developed on the same street – the Pilestræde in Copenhagen, mere steps from the tourist haven of Nyhavn.

Max and the Magic Marker and LIMBO cleaned up at the IGF, with Max grabbing the D2D Vision Award and LIMBO sweeping both the Excellent in Visual Art and Technical Excellence awards.

Two fun facts about the developers:
1) Press Play (Max and the Magic Marker) and PlayDead (LIMBO) shared a table at the IGF awards.

2)  Press Play and PlayDead are separated by nothing but a floor in Copenhagen, Denmark.

Their games border on mirror images. Max’s adventure spans a vibrant and colorful cartoon landscape, using the Wii-mote or a PC’s mouse to draw shapes to progress through a slowly but surely perilous environment that has delighted players of all ages.

Diametrically, LIMBO is a monochromatic, slow-paced and bloody odyssey –  the dark journey of a young boy trying to find his sister in a world dead-set in stopping him at every turn through a series of logic and environmental puzzles – and absolutely no markers.

Both games – remarkably different in subject matter and release-date (Max having just been released mere days ago and LIMBO being months away) – have both been lauded with praise.

IGN’s Matt Cassamasina described Max as a a “WiiWare Gem,” and Kotaku’s Stephen Totilo called it a “tight, carefully designed experience.”

LIMBO’s time with the press has led to such praise as Eurogamer’s Will Porter saying that it’s “…liable to be mentioned in the same breaths as Portal or Braid, potentially even Another World,” and much of the gaming press salivating to play it when it’s released in the Summer.

So, forget your preconceptions about where the greatest games in the world are made. The Danish are already kicking down your doors and filling your rooms full of genuinely innovative gaming – and that’s just the stuff we’re allowed to tell you about.

Talking Games Journalism, Twitter, and Bad PR Moves with IGN’s Jessica Chobot

Continuing our efforts to engage in real discussions with the leading members of the gaming industry and beyond,  TriplePoint recently had the opportunity to chat with IGN’s on-camera host and staff writer, Jessica Chobot.  Since 2005, Jessica has become a key influencer within the gaming community and we were fortunate to talk with Jessica on her quick rise at IGN, social media, and oh yeah, the infamous PSP photo.

TP:  How did you find yourself in your current roles at IGN and Maxim?

JC: How I got my spot here at IGN is a long and intricate story, so I’ll give you the semi-quick version. I was going through a quarter-life crisis and working as a model for quick pocket money and at EB Games for discounts. I had pre-ordered a PSP and the day it was released was the same day I had a photo shoot. On the way to the shoot, I stopped by EB to pick up the PSP, took it with me to the studio and during a break, showed it off to everyone and was screwing around and taking goofy pictures. One ended up being the “PSP lick” picture.

Shortly after getting a copy of the photos, I showed them to a friend who informed me I should send them to Kotaku to see if they’ll post it. I thought, ‘Sure. Why not?’ Sent them over to Brian Crecente and figured that was my fun 15 minutes of fame.

And then, things blew up! Brian IM’ed me and told me how everyone was asking who I was. G4 asked me for an interview on Attack of The Show.  IGN hit me up to be a part of their Babes channel interviews (now called Stars) and I started freelancing for Brian’s personal site and FHM UK.

From there, I hounded daily until they offered me a job freelancing for their IGN Insider section which eventually led me to being hired full time as their main on-camera host for our shows (IGN Strategize and The Daily Fix) and event coverage (E3, GDC, Tokyo Game Show, etc…).

As for my spot with Maxim, that was more of a ‘guest appearance’ type of thing. Nothing permanent.

TP:  You’ve transcended games journalism and have established yourself as a unique brand.  Define the Jessica Chobot brand.

JC: I like to try and think of myself and my brand as the non-shameful female nerd. I say non-shameful because I feel that a lot of women out there are still a little intimidated by tech and gaming or, if they aren’t, are refusing to come out from their boyfriend’s shadow and step into their own limelight. Also, for the ones that are brave enough to stick their necks out, they’re often put into such a competitive position within their gaming/nerd careers; they find themselves attacked from all sides and end up becoming overly agro and defensive. And still another theme is for women to take the easy way out, show some tits and cash in on the nerd trend without offering anything of real substance or talent.

I find nothing wrong with any of these approaches…to a point. That point is usually reached when someone gets involved in the industry without any real passion for it. Or takes whatever shtick their going with and only half-asses it or attempts to be something they aren’t.

My motto: Do whatever you want. But if you’re gonna’ do it, then do it well.

TP:  How have you used social media applications such as Twitter to connect with your fanbase and extend this personal brand?

JC: I use Twitter, Facebook and Modlife to tell people what I’ve got coming up, things I find cool that they might want to check out and sometimes just to shoot the shit. Lately, I’ve been using my Twitter account to sound off on the REAL AWESOME *sarcasm* United States airlines and the TSA. It’s a well-oiled machine and the TSA treats people with SO much respect that it makes me proud to think they’re the first people visitors to our country get to interact with. (Hahahahaha! Oh, I crack myself up sometimes!)

TP:  What is the craziest PR request you have ever been sent?

JC: Honestly, nothing too bad. Wacky PR requests usually get dissolved before they even hit my office inbox.

Typically they revolve around the common denominator stance of: attractive girl in some sort of bikini or sexy get-up or some play off the whole PSP licking thing. I’ve gotten a little irritated by that at times because it just shows a complete lack of creativity. Nowadays though, the PR stuff I see come across my desk is a lot more funny and cool. I’ll admit it; I have no problem showing off a little skin if the concept is good. I just don’t like it when it’s the default and offered up with nothing else.

TP:  What is the best way to pitch you?

JC: Pitch me something that is creative, pushes the boundaries, funny and proves that you have some familiarity with our demographic. Not knowing who our audience is a MAJOR turn off. It just screams volumes about how you don’t care and are making no effort to do your job.

TP:  Any current games you are unbeatable in?

JC: LOL!  No. I’m beatable in everything. I love gaming but I don’t think I’d be defined as a “good gamer” in competitive gaming terms.

TP:  Any last words?

JC: When I go home tonight, I’m going balls deep into some Bioshock 2.