Virtual Goods and The New Digital Retail Revolution

Earlier this week, New York City’s Jacob K. Javits Center played host to a convergence of two trade shows, as both the 107th American International Toy Fair and Engage! Expo welcomed a diverse group of exhibitors and speakers.  For certain attendees, the pairing of Toy Fair with the Engage! Expo, a conference that focused primarily …

Crush the Castle: an iPhone App Success Story

I’m a lucky man – every day I get to work with and talk to some of the most excellent people in technology, both client and reporter-side. Hence I’m not sure why I was so surprised when, out of nowhere, a chance encounter with Armor Games founder Daniel McNeely led to working on the iPhone …

Sword and Poker, the iPhone and the Addiction to Success

Gaia Co.’s Sword and Poker, a seemingly benign and innocent mixture of poker, RPG and Final Fantasy’s Triple Triad, is a pox on my productivity. I simply must put time into it every day, further delving into the dungeon to stop Chaos, the god of something-or-other that is largely irrelevant to the game and my …

How to Pitch Me: Chris Abraham, AdAge, SocialMedia.Biz

Over the past few years, I’ve come full circle.  First a journalist, now a PR rep. In this time, I’ve become fascinated with the pitching process – the gentle art of getting to know a writer and essentially identifying unique angles that will hopefully interest the journalist. Some consider it a dark, subversive art, but …

Microsoft’s Masterstroke and the Banned of Brothers

On November 10th Google News was filled with stories of Microsoft’s trigger-happy banning of a large chunk – if not the entirety of – those of the Xbox LIVE community who chose to mod their console to play ‘backups’ – in layman’s terms, copied Xbox 360 games. Microsoft claimed that over a million consoles had …

Selling the Farm: Virtual Goods Summit 2009

Unless you have been living under a social media rock for the past few months, you (or if you are not willing to admit it, “someone you know”) have most likely participated in the latest sensation to hit the games industry – social gaming.  Redefining the market and shifting demographics of those traditionally associated with …

NaturalMotion Tackles the App Store with Backbreaker Football

It took less than 24 hours for NaturalMotion to make an impact on the App Store, as Backbreaker Football has already breached the top 50 for all paid games.  The first in-house game from the development juggernaut that produces the animation technologies euphoria, morpheme and endorphin (rapidly adopted in both the  game and movie industries …

Kanye West Hates Gamer People

Last week, the social media world was taken hostage by Kanye West.  Yes, the Chicago-native rapper, music producer, and singer managed to not only become the topic of conversation around water coolers everywhere, but more importantly, Mr. West seized complete control over social networks, and in particular, Twitter. Whether or not you tuned in to …

NYC Gaming Industry Brings Social Networking Offline

Last week was certainly a busy week for the gaming industry here in New York City. Worlds collided on Monday night as Mediabistro hosted its “Flacks ‘n’ Hacks” party at New York City’s Arctica Bar & Grill.  A wide variety of professionals in both the public relations and journalism fields converged to battle it out …

Paradox Shines at E3 2009

At this year’s Electronics and Entertainment Expo, Paradox Interactive held a powerful presence, showcasing three of its upcoming PC Strategy titles, East India Company, Hearts of Iron III, and Majesty 2. All three titles made a lasting impression on media and fan attendees alike, and were nominated for “Best of E3” Awards from multiple outlets. …

Munich Gaming, April 1-3, 2009

In addition to Berlin (Quo Vadis) and Cologne (Games Com), Munich also has a big gaming conference. The Munich Gaming second-annual event combined a symposium and consumer event, and took place this month. Despite the global financial crises, which is affecting the German games business, the event was seen as a success by both the …

USA Today, Reuters Reserve Spot To Talk Target

Earlier this week, Target announced a new nationwide game reservation program that will allow its guests to reserve notable games by purchasing a $1 reservation card. Here’s what some outlets are saying … USA Today “Retail chain Target is joining GameStop and Best Buy in starting a reservation program that allows consumers to reserve popular …