SOPA – PR Poison?

What does the Stop Online Piracy Act (SOPA) mean to you, if you’re in public relations? Nothing good. For a business increasingly dependent on social media, whose arsenal has always relied upon viral, user-shared content, and whose aim is to get everyone talking about their clients, SOPA poses a significant threat. If it is somehow …

Clouding My Mind: The Cleverness of Steam

Why are the Steam Sales are so darn effective? As someone who’s worked in PR, sales, and marketing for a few years now, sometimes I like to think that I’m “above” the reach of typical advertising and market tactics. Just like someone who works in film can’t sit through a movie without picking apart the …

Points of Interest – December 2, 2011

Have you had a chance to check out Points of Interest, our company newsletter? Each week, we share a round-up of this week’s essential and entertaining news, as well as a glance at what our clients are doing — and what’s coming up next for us all! The latest issue is right here — and …

Skiller App

Kick it, one time, with a new Trends with Benefits, the weekly brainteaser from your friends at TriplePoint! TWB appears every week in our news round-up, Points of Interest, and it offers terrific prizes to readers who can puzzle their way through the challenge du jour. First crack at the prizes go to Points of Interest …

Hold Me Closer, Tiny Heroes

Run! Run! It’s a new Trends with Benefits, the weekly brainteaser from your friends at TriplePoint! TWB appears every week in our news round-up, Points of Interest, and it offers terrific prizes to readers who can puzzle their way through the challenge du jour. First crack at the prizes go to Points of Interest subscribers when …

Trends with Benefits: Bacon, Breakfast of Champions

Yum! Tuck in to a new Trends with Benefits, the weekly brainteaser from your friends at TriplePoint! TWB appears every week in our news round-up, Points of Interest, and it offers terrific prizes to readers who can puzzle their way through the challenge du jour. First crack at the prizes go to Points of Interest subscribers …

Trends with Benefits: Knights of Some Other Table

Behold, another glorious and prize-laden Trends with Benefits, the weekly brainteaser from your friends at TriplePoint! TWB appears every week in our news round-up, Points of Interest, and it offers terrific prizes to readers who can puzzle their way through the challenge du jour. First crack at the prizes go to Points of Interest subscribers when …

Trends with Benefits: Mostly Harmless

Don’t panic! It’s just Trends with Benefits, the weekly brainteaser from your friends at TriplePoint! TWB appears every week in our news round-up, Points of Interest, and it offers terrific prizes to readers who can puzzle their way through the challenge du jour. First crack at the prizes go to Points of Interest subscribers when the …

Trends with Benefits: What is It Good For?

Time to stand up and fight this week’s Trends with Benefits, the weekly brainteaser from your friends at TriplePoint! TWB appears every week in our news round-up, Points of Interest, and it offers terrific prizes to readers who can puzzle their way through the challenge du jour. First crack at the prizes go to Points of …

Trends with Benefits: Iconic Arsenals

If you can handle this week’s Trends with Benefits, then you can handle the legendary Golden Axe! TWB is the weekly brainteaser from your friends at TriplePoint, appearing every week in our news round-up, Points of Interest, and it offers terrific prizes to readers who can puzzle their way through the challenge du jour. First crack at …

Accepting the 3DS Price Cut with a Smile

This week, the gaming world once again heard the tragic cries of the early adopter, as Nintendo announced an $80 price cut for the Nintendo 3DS, representing a slash of almost one-third its original price. I am among the (apparently not very large) crowd of people who purchased the system at launch for its original …

Trends with Benefits: Literary Limbo

See if you can puzzle your way through this week’s Trends with Benefits, the weekly brainteaser from your friends at TriplePoint! TWB appears every week in our news round-up, Points of Interest, and offers terrific prizes to readers who can puzzle their way through the challenge du jour. First crack at the prizes go to Points of …

Trends with Benefits: A Race Against Time

Hurry through this week’s Trends with Benefits, the weekly brainteaser from your friends at TriplePoint! TWB appears every week in our news round-up, Points of Interest, and offers terrific prizes to readers who can puzzle their way through the challenge du jour. First crack at the prizes go to Points of Interest subscribers when the newsletter goes …

Trends with Benefits: Avenues of Fury

Face off against this week’s Trends with Benefits, the weekly brainteaser from your friends at TriplePoint! TWB appears every week in our news round-up, Points of Interest, and offers terrific prizes to readers who can puzzle their way through the challenge du jour. First crack at the prizes go to Points of Interest subscribers when the newsletter …

Trends with Benefits: Independent of Independence

Have some fun with this week’s Trends with Benefits, the weekly brainteaser from your friends at TriplePoint! TWB appears every week in our news round-up, Points of Interest, and offers terrific prizes to readers who can puzzle their way through the challenge du jour. First crack at the prizes go to Points of Interest subscribers when the …