5 pr tools

5 Productivity Tools for PR Pros

It’s no secret that today’s PR pro faces substantial challenges. The advent of social networking and the continued proliferation of blogging have proven highly (warning, buzzword!) disruptive to the field, creating countless new influencers in virtually every industry. What’s more, influence is increasingly determined not by the publication one writes for but the ability to …

hunger games

Being Intentional About Your Message

I’m reading through the Hunger Games series right now because, at this point, how could you not? In the ninth chapter of the first book, main character Katniss has just been chosen as a tribute, or contestant, in the annual Hunger Games where members from each district fight to the death. The Games are held …

Temple Run social buzz isn’t exclusive to Twitter either, check out this Instagram—think you can beat Justin Bieber’s high score?

Organic Twitter Buzz Beats All

Organic vs. non-organic buzz – Celebrities (and ordinary players) create both types of buzz for Temple Run. Non-organically speaking, they simply tweet their score using the in-game prompt. Organically speaking, they go out of their way to create original content. Free PR tip! All mobile games should have a social media sharing element integrated in some way because, put simply, people love to brag. Who …

sopa_soap-uh

SOPA – PR Poison?

What does the Stop Online Piracy Act (SOPA) mean to you, if you’re in public relations? Nothing good. For a business increasingly dependent on social media, whose arsenal has always relied upon viral, user-shared content, and whose aim is to get everyone talking about their clients, SOPA poses a significant threat. If it is somehow …

Can’t Buy Me Klout

A lot of chatter about content creation lately…  Do you consider content management a key factor for your company’s PR efforts? Or perhaps you’re one of those “the future is all about content” marketing soothsayers? Hey – wake up! Content creation is present-day PR and it always has been. What’s changed/changing is not that public …

Social Game Soapbox: Pop-Ups and News Feed Noise

“How many pop-ups is too many pop-ups?” asks the Frisky Mongoose. Shouldn’t there be a more reasonable cap on pop-up notifications, so players can get busy playing (and spending money, for that matter)? Log-in interruptions are particularly bothersome in my opinion, but some games are offering smoother entry these days, so I’ll just assume that’s …

Frisky Mongoose: Why Do We Play Social Games?

I think it’s a bit harsh to say that social gamers are “weird”, as Newsweek recently put it… But you have to dig a little deeper than face(book) value to understand the attraction of playing casual games with actual friends on the (social) web. In the end, it all boils down to the fact that …

Facebook Game Dashboard to Change Face of Social Gaming

Last month I wrote about an impending Facebook “revolution” – ranting about the proliferation of social game notifications and requests. I  talked about the need for change within Facebook’s growing games arena. I gave my recommendations. And… All the while, Facebook was busy readying a solution of its own – ironically similar to the plan …

Say Social Gamers, You Want a Revolution? Talk to Facebook

“This is a disruptive, challenging time in our industry, but there are opportunities for better collaborative innovation if we challenge the status quo…” – Malcom Gladwell The web is changing. Social networks like Facebook and Twitter have become our new information and communication hubs. In the beginning , one of the biggest appeals of social …