Last semester, I was fortunate enough to have a once in a-life-time opportunity of studying abroad in Korea, my motherland. Born in Korea but having lived most of my life in the United States, I consider myself to be more aligned with American customs and lifestyle and as a gamer, I am well-cultured in American …
TriplePoint is bringing the heat to this year’s Game Developers Conference (GDC 2012). And by heat, I mean a menagerie of clients with cool games and gear. (Obviously.) People keep asking what we’re up to, and it’s no secret, so… OK, actually, there are some secrets. If I told you everything in this preview, what would …
Wait just a darn minute. Did I just use “press” and “people” in the same headline? Yes, yes I did. That’s because TriplePoint is made up of people. Actual people! Sure, we do PR, but that doesn’t make us any less human. Just like reporting on news doesn’t make reporters any less human. So one …
There’s something you’re forgetting… What is it? It’s right there – on the tip of your tongue…are you getting that sinking feeling yet? Yep! It’s Valentine’s Day! We know some of you out there probably waited until the very last second to get your cards and gifts. You might be scrambling around like a crazed …
It takes a special breed of influence (and persuasion) to inspire others to WANT something (on their own, for themselves) from within. Public Relations Prequel One of the first metaphors – and one of the first PR lessons – I remember was at age 12 when my mom explained how and why I needed to …
Last week, in our lead-up to GDC, we advised visitors to makes some time to stop by the Independent Games Festival (IGF) Pavilion for a look at what’s happening in the world of experimental and original games. Maybe you’ll be too busy with other GDC duties, though, or maybe you just can’t make it out …
The 2012 Game Developers Conference (GDC) is still well over a month away, but the program is steadily coming together in anticipation of the big event. Speakers are being confirmed and added to the schedule, and a few sessions are now on the list. Sorry, did I say “a few?” I meant “over four hundred.” …
Every year, the Consumer Electronics Show comes to Las Vegas and shines a spotlight on what we can all expect from new technology and the world’s innovators. For attendees, it’s a great chance to hear valuable insight from industry leaders, and go hands-on with all manner of new gadgetry — or, in the case of …
What does the Stop Online Piracy Act (SOPA) mean to you, if you’re in public relations? Nothing good. For a business increasingly dependent on social media, whose arsenal has always relied upon viral, user-shared content, and whose aim is to get everyone talking about their clients, SOPA poses a significant threat. If it is somehow …
When did micro-transactions get so expensive? Snail Games, a TriplePoint client just announced the impending US launch of Age of Wushu today. Sound familiar? Maybe that’s because Age of Wulin, the game’s UK counterpart was recently in the news for the sale of a $16,000 virtual sword. That’s $16k in REAL WORLD dollars, yes. “During …
Why are the Steam Sales are so darn effective? As someone who’s worked in PR, sales, and marketing for a few years now, sometimes I like to think that I’m “above” the reach of typical advertising and market tactics. Just like someone who works in film can’t sit through a movie without picking apart the …
A lot of chatter about content creation lately… Do you consider content management a key factor for your company’s PR efforts? Or perhaps you’re one of those “the future is all about content” marketing soothsayers? Hey – wake up! Content creation is present-day PR and it always has been. What’s changed/changing is not that public …
It was announced this week that TechCrunch’s Disrupt Cup winner in Beijing, OrderWithMe, raised a $3 million A round shortly after the conference ended in November. TriplePointers Molly and Ashley had the privilege to see this young startup present in the Disrupt Battlefield in China and to meet CEO Jonathan Jenkins (see picture below). OrderWithMe …
Have you had a chance to check out Points of Interest, our company newsletter? Each week, we share a round-up of this week’s essential and entertaining news, as well as a glance at what our clients are doing — and what’s coming up next for us all! The latest issue is right here — and …
Last night TriplePoint NYC attended the Changing Media Landscape 2011 panel at Columbia Journalism School in New York. The series, now in its fifth year, invites senior media professionals to share their take on the ever-evolving face of journalism online, in print, and on television.