The only balls punched in this game are emotional ones.

Room for Everyone

When the subject of gaming comes up in conversation, it’s not dissimilar from discussing movies, television, or literature. “What are you playing these days?” is the gamers’ equivalent of “Did you catch the last episode of…” or “Did you go see…?” There are several unspoken questions that go with it; our friends are assessing where …

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8 PR Tips for Kickstarter Projects

Over the past year, we’ve been hearing from developers who want PR support not for the launch of their game, but for their Kickstarter projects. Promoting a Kickstarter project bears some similarity to a traditional product PR campaign; however, there are some major differences that will influence the way you approach a PR effort. Like …

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Lend Me Your Ears: A Guide to Selecting Podcasts

Management theorist Peter Drucker wrote many tips on how executives should obtain knowledge. Here’s one tip from his book The Effective Executive: “The first thing to know is whether you are a reader or a listener. Far too few people even know that there are readers and listeners and that people are rarely both. Even fewer …

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Think Again: Mobile Will Not Kill Console Games

For the past two years, media, publishers and players have been talking about the shift in the gaming industry from console to mobile. Console revenues are starkly declining as mobile revenues and players inversely increase. I think they are missing the point. Sure, mobile is shaping up to be a goliath $9 billion industry and …

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Seven Rules for Fearless Women

By: Bethany Hill and Samantha Qualls Last week, TriplePoint attended “Find Your Fearless: Women, Ambition & Leadership,” a discussion hosted by PRWeek and communications firm Zeno Group. The event was in response to a recent study commissioned by Zeno Group, which found that only fifteen percent of millennial women would want to be the number one …

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Building a Bridge Over a Chasm

  Geoffrey Moore was ahead of his time when he wrote Crossing the Chasm. After reading his analysis on bridging “the Chasm” between early adopters and the mainstream market, I realized that this was an essential idea that’s been overlooked by many young startups. Some companies don’t know where to begin with their marketing efforts, and …